Comportamiento del consumidor y estrategia de marketing...

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Comportamiento del consumidor y estrategia de marketing (Spanish Edition)

Name: Comportamiento del consumidor y estrategia de marketing (Spanish Edition)
ISBN: 9789701056325

Paul Peter

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This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Категории:

Business & Economics - Mathematical Economics

Година:

2006

Издание:

Издателство:

McGraw-Hill Interamericana Editores S.A. de C.V.

Език:

spanish

Страници:

602

ISBN 10: