Marketing Management in the 21st Century
Noel Capon, James M. Hulbert
(Pearson Education) Emphasizes the important role marketing has to play in companies these days both in terms of creating value for firm stakeholders, and as a source of information about customers, competition, and the general business environment. Softcover. DLC: Marketing--Management.
Категории:
Година:
2001
Издание:
1st
Издателство:
Prentice Hall
Език:
english
Страници:
637
ISBN 10:
013915695X
ISBN 13:
9780139156953
Файл:
PDF, 6.97 MB
IPFS:
,
english, 2001